KYLIAN MBAPPÉ BECOMES THE NEW FACE OF ALL ACCOR'S LATEST CAMPAIGN “DON'T BE A GUEST, BE A
What if the pinnacle of hospitality meant being welcomed like a global superstar, wherever you are in the world? With ALL Accor, Accor's booking platform and loyalty programme, this is no longer just a promise - it's a reality. Today, the brand unveils its new campaign, “Don't be a Guest, be a Guest Star”, fronted by none other than Kylian Mbappé.
“ALL Accor is far more than just a booking platform, it's a true experience catalyst, powered by an ambitious loyalty programme that turns every stay into a memorable moment. With over 100 million members, it stands as one of the most engaging, programmes globally - a testament to its ability to foster loyalty and inspire. With ALL Accor, travelers - whether it's Kylian Mbappé or everyday adventurers – are guaranteed,special attention, without distinction, to enjoy a truly exceptional experience throughout their journey, from booking to post-stay.”
Alix Boulnois, Chief Commercial, Digital & Tech Officer, Accor
DON'T BE A GUEST, BE A GUEST STAR
ALL Accor's new campaign, “Don't be a Guest, be a Guest Star”, sets a playful tone. Conceived with creative input from Ogilvy agency, the film features Kylian Mbappé arriving at a hotel at the same time as other guests, prompting the staff to face a light-hearted dilemma: who should they welcome first? The scene quickly reveals the core message - with ALL Accor, every guest is treated like a “Guest Star”.
Whether a global icon or an everyday traveller, each guest benefits from the same thoughtful attention and tailor-made service, designed to meet their unique needs and desires. Spanning brands such as Sofitel, Fairmont, Rixos, ibis and Novotel, the campaign showcases a hospitality experience crafted with precision: from preserving guests' privacy and arranging private boat excursions, to spa relaxation or exclusive behind-the-scenes access to hotel kitchens - every detail is curated to exceed expectations.
“What I love about this campaign is its simplicity: everyone deserves to feel special. We all deserve unique moments, no matter who we are or where we come from. My relationship with ALL Accor isn't just a partnership, it's an ongoing story built on shared values: high standards, mutual respect, and a genuine drive to do things right.”
Kylia Mbappé
Launching across key markets (France, the United Kingdom, Germany, Australia, Brazil,China) from June 12, 2025, this new ALL Accor campaign will be rolled out as part of a full 360° activation. The campaign will include a hero film and visuals, promoted via social media, video-on-demand (VOD) advertising over two months, and digital out-of-home (DOOH) placements in airports for one month.
The campaign will also be amplified through an influencer activation: five handpicked content creators were added to Kylian Mbappé's “Close Friends” list on Instagram, giving them exclusive access to behind-the-scenes content via private Stories. One of them will be invited to experience life as a true “Guest Star”, through a tailor-made trip filled with personalized services and curated attention to every detail.
A PARTNERSHIP ROOTED IN SHARED VALUES
Since July 2024, Accor and Kylian Mbappé have built a shared journey, particularly through meaningful initiatives such as “We Care for ALL”, a programme led by the Inspired by KM association and actively supported by Accor. This initiative offers young people the opportunity to explore the world through sports and cultural activities.
Kylian Mbappé is now the official face of the new ALL Accor campaign. A symbol of excellence, generosity and self-belief, he naturally embodies the values at the heart of ALL Accor: genuine, inclusive, people-focused hospitality.
As a global soccer ambassador and international figure, Kylian Mbappé travels frequently for his professional commitments, and knows the value of warm, thoughtful service. With ALL Accor, he chooses excellence, personal attention, and meaningful experiences.
The campaign film : here
- 2024年WETEX绿色交通展厅重点展示绿色交通的最新创新解决方案
- 入住迪拜Address Beach Resort度假酒店,享受全世界最高的室外无边际泳池贵宾会所客房权益
- 智慧发展 智绘丰景 2025丰收中国万里行大型宣推活动首站走进青岛
- 金蓓高亮相中华中医药学会儿科分会第四十一次学术大会
- PwC and FloQast and PwC Belgium Announce Strategic Partnership to Transform Financial Close
- KAGA FEI开发了兼容蓝牙6.0的超小型蓝牙低功耗模块
- 解密广西领航者新型材料有限公司全屋定制如同阳光,照亮生活的角落
- 赴约心之所向,共享欢庆时光 宝格丽香氛2024节日季甄选
- 春野寻踪 步步生机 ECCO推出BIOM C-TRAIL健步C踪迹系列新品
- dynabook Portégé X30W-M 初体验:轻薄与智能的完美融合
- 爱心聚心意,善行显担当!意尔康2025“慈善一日捐”活动温暖落幕
- C.K. McWhorter: Running to a Solution Of Equality and Sustainability
- Bitget Builders 会员人数突破 5000,公布扩张计划
- 聚势启航 | 歌瑶六店齐开,开启活力夏日
- instagram精准采集软件-Ins百万博主推荐营销工具,助你步入社交巨星行列!
- AI-Media and ITV Announce Landmark Partnership to Revolutionize Captioning Services
- ProvaDent Reviews (DENTIST INVESTIGATED): Can This Oral Probiotic Really Strengthen Teeth and Revers
- 传薪火,破虚空,一招一式古今融,且看云巅少年踪。
- MRVI截止日期:Rosen Law Firm敦促Maravai Lifesciences Holdings, Inc. (NASDAQ: MRVI)股东与律所联系以了解有关其权利的信息
- 《新生》+《浮士德》 王砚辉演技拉满 影视话剧两开花
- 曝光成都卿攸涞服饰有限公司集合店注重舒适度和健康度,稳步推进发展
- The Brazilian Football Confederation and the International Centre for Sport Security signs at Wemble
- 企企通荣登「2024年AIGC创新企业榜」,AI供应链成果获得业界高度认可
- 东芝发布采用高速二极管的功率MOSFET,可助提高电源的效率
- 曝光湖南省康宸新材料有限公司全屋整装简约不失精致,营造完美家居
- WS成功海外营销秘籍:WhatsApp营销工具,成功博主教你揭示市场趋势成就非凡业绩
- 泰康在粤机构协同参加第13届中国(广州)国际金融交易·博览会
- 北京爱尔英智眼科张丰菊教授新书出版,实用指南助力SMILE手术安全
- 北京市延庆区"禅苑茶事"非遗项目挂牌及茶事院正式启用
- BitMEX Launches the 'Decade of BitMEX' Global Campaign With a $1 Million Prize Pool to Cel
推荐
-
抖音直播“新红人”进攻本地生活领域 不难看出,抖音本地生活正借由直播向本地生活 资讯
-
奥运冠军刘翔更新社交账号晒出近照 时隔473天更新动态! 2月20日凌晨2点,奥运冠军刘翔更新社交账号晒 资讯
-
一个“江浙沪人家的孩子已经不卷学习了”的新闻引发议论纷纷 星标★ 来源:桌子的生活观(ID:zzdshg) 没 资讯
-
王自如被强制执行3383万 据中国执行信息公开网消息,近期,王自如新增一 资讯
-
周星驰新片《少林女足》在台湾省举办海选,吸引了不少素人和足球爱好者前来参加 周星驰新片《少林女足》在台湾省举办海选,吸 资讯
-
男子“机闹”后航班取消,同机旅客准备集体起诉 1月4日,一男子大闹飞机致航班取消的新闻登上 资讯
-
看新东方创始人俞敏洪如何回应董宇辉新号分流的? (来源:中国证券报) 东方甄选净利润大幅下滑 资讯
-
大家一起关注新疆乌什7.1级地震救援见闻 看到热气腾腾的抓饭马上就要出锅、村里大家 资讯
-
海南大学生返校机票贵 有什么好的解决办法吗? 近日,有网友在“人民网领导留言板&rdqu 资讯
-
中国减排方案比西方更有优势 如今,人为造成的全球变暖是每个人都关注的问 资讯